While Face Book Ads allow for the most targeted type of social media advertising, does it work for Doctors? Most medical practice owners just want their marketing on Facebook to attract new patients. Unfortunately, success with Facebook seems to favor products over services. Think about it: the first component in a successful Facebook ad is the visual. Yet service buyers, such as patients, are looking for credibility. And, although you can see a pair of fancy shoes or cheap sunglasses, you can’t see great medical advice. This is difficult to show in a Facebook ad - hence why a fair amount of creative direction with strong advertising acumen would be required here.
Hey! The reason why the image is blurred is due to the speed at which the doctor’s profile was moving on the Digi-Monitor when we took the shot! Only a few weeks after he entrusted his BrandDNA to MedicoDigital! 😁