U Gadgets Trading@South City Plaza
Lot 1.23 , First Floor,South City Plaza ,, South City Plaza ,, Persiaran Serdang Perdana , Seksyen 1 ,, 43300 Seri Kembangan, Selangor
U Gadgets Trading@Wangsa Wall Mall
Lot 1.07,Wangsa Walk Mall,Wangsa Avenue,No.9,Wangsa Perdana 1,Bandar Wangsa Maju,53300 Kuala Lumpur.
📍O novo #bmw#z4 será fabricado pela #magnsteyr ! Á nova geração do conversível de luxo da máquina alemã deve ganhar versão de produção esse ano com motor de até 390 cv de potência.
Visite nossa loja ou visite nosso site:
When platform sharing is done right.
It comes at no surprise by now that the next BMW Z4 and Toyota Supra are going to be sharing the same platform and quite a bit more underpinnings. Aside from this both BMW and Toyota have been adamant about the contrast between the upcoming duo.
Toyota is no newcomer to platform sharing sportscars, with the FRS/BRZ/GT86 vehicles having been a welcome addition to the small FR sportscar market. However, the cars were not well differentiated, and if you squint just right its hard to even see the badge-engineering changes.
Now before we talk Z4 and Supra lets first talk about the P-Word. Platforms are a key part of every OEM’s design and market strategy today. In a world of tightening profit margins and consumers demand for Silicon Valley development speed, automakers are relying more on engineering platforms to accommodate as many models as possible. Platforms allow OEM’s to accelerate development and increase profits by only changing the customer-facing parts of a vehicle between models. With the low production volumes of sports cars, sharing the development burden with another firm makes all the sense in the world.
For Toyota’s next sports car the platform sharing recipe has been modified, and clearly spiced up. Pairing up with BMW, the pair has decided to split the market into two categories; the track-focused driver, and the luxury boulevard cruiser. I'll just let you figure out which is which. More importantly, there is significant differentiation in the products to the point the average consumer will never know. What makes this so great? It means the sportscar can live on against the bean-counters who want to axe the low margin, low volume cars. BMW and Toyota are displaying the recipe for platform sharing, don’t just change the lights, bumper, and wheels; make the cars lines and character unique. When platform sharing is done right, no one should know you shared the platform at all.
By @markssnyder (C)