Who wants to “Get Social Media Savvy”? I’ve set up a group (link in bio) where I hope to share top tips, helpful insights and as a community of small businesses we can navigate the Social Media challenges that are thrown at us together. If you want to join me, I’d love to see you over there. 😀
Are your hashtags relevant? Now people can follow hashtags it’s REALLY annoying if you’re perusing, for example, the #cheesecake feed and bam 💥 there’s a swissroll! If people see posts come up that aren’t relevant they can ask that’s its not shown under that hashtag. If you get a few of those red cards against your account it’s not going to do anything in our fight against the algorithm and you’ll lose your place on getting your content shown so choose those hashtags wisely peeps 👊🏻
Did you know roughly only 10% of your Instagram following see your posts? Now that’s huge compared to Facebooks estimated 2-3% but it’s still hard going. So here a few tips to help:
- encourage engagement and quick engagement is good - the quick the posts gets a response the more it’s seen as a good post and therefore more likely to be served.
- Engage with your following, you will fall down the algorithm rankings if you don’t engage with your following. Don’t just post and fly!
- Give people a reason to hang around on your post. If it grabs attention and holds the audiences attention then you’re winning. - Use relevant hashtags (see my next post later on today) - Use stories and encourage engagement that way. If the audience engages with your stories they’re more likely to be served your posts. .
I hope they’re some helpful tips? Let me know. 💪🏻
Next week @amandaperry and I are going LIVE again! This time we’re tackling possibly the platform people find the most frustrating - FACEBOOK 💪🏻 and in the majority we’re going to tackle content. So next Monday, 26th February, 8pm, Instagram Stories - LIVE. 💥
We are aiming to save the LIVE for those who can’t make it but I’m not promising this time incase it all goes wrong 🤞🏻😅
Any questions in advance then fire them this way 🙌🏻
¡no work for me today! 🙃
PSA: loving yourself is not selfish. let me say it louder for those of you in back SELF LOVE IS NOT SELFISH. take time for YOU. spoil yourself, date yourself, TREAT YO’SELF. •••
today on my face, coffee facial scrub from @ohso_prettybykate ☕️ – this scrub is honestly everything i needed. it exfoliates while also making your skin baby soft. @k_giggle, the owner of the shop was sweet enough to send me a sample. i’m putting in an order today for her shop for a few other things like lash serum & lip hydration/lip energize. i absolutely LOVE helping small businesses & this one is for sure a FAV. Thanks again, Katie! 💞#ohsoprettybykate
Outrage IPA | Crossroads Brewing Company
Crossroads Brewing Company
New York, United States
Style: American IPA
Alcohol by volume (ABV):7.00%
A: A clear golden orange. Patchy, white head. A bit of lacing gives the glass a nice profile.
S: Dank pine and citrus.
M: Crisp with a soft underbelly.
T: Not so much a NEIPA; I can taste the malt, and it imparts a dry biscuit and hints of sweet caramel. Otherwise, a moderately bitter IPA that showcases a litany of hoppy attributes ranging from dank, earthy pine to tropical tinged citrus and berry. A complex spiciness adds another dimension. But to pinpoint the flavors, here's my list: tangerine, melon, pink grapefruit, lemon, peach.
With those statistics you’d be silly to not have a presence on Facebook don’t you think? Yes it can be a frustrating platform for businesses, yes you’ll need an Ad budget but yes you’ve got to be in it to win it. 👊🏻
@planoly is my favourite Instagram scheduler and it’s the gift that keeps on giving this Valentine’s Day as we can now post automatically! 🙌🏻🙌🏻 Head over to planoly’s page to find out how.
However approach with caution! Don’t forget about engagement which is my slight fear about these developments. But this idea especially for maybe times you know you won’t be able to post manually.
#Repost @planoly with @get_repost
⚡️AUTO POST UPDATE: 💃 Talk about making planning moves....did you know that Business Accounts can now 👉Auto Post on Planoly 💻➕📱👈!? 🎊 We’re so excited for this new feature, and we know you are too! Check out our latest blog post to learn about Instagram’s guidelines for the in’s and out’s on auto-posting ➕ swipe through for quick details to know. 🙌 If you need any assistance, please email 📧: email@example.com or tap on our EMAIL button in our profile 📲. LINK IN BIO 👆.
Sent via @planoly #planoly#InstagramPartner
For Valentine's day, all donations to Best Friends will be matched up to 25k! We usually split our donations to shelters at the end of the month but we're breaking our rules and donating 35% of our total profits from today and tomorrow just to Best Friends Animal Society! Head to doggiedobetter.com or bestfriends.org if you're looking to gift. @bestfriendsanimalsociety
Your posts should be short and sweet. To the point. It's not an essay, it's not a novel. If you have a lot to say think about writing a blog on your website. Remember people are often swiping quickly and too busy to read essays.
Hey love birds!!! Incase you were wondering ...I’m still here but quite frankly instagram has plummeted since the last algorithm change, which stinks!! My reach & everything else has been suffering so I have been a little distant. But I’m still here!!! waiting for the algorithm to change again.. praying.. pleading.. begging. #help#anyoneelse#helpsmallbusinesses
A lot of my fellow wedding suppliers have overnight had many of thier reviews deleted by Facebook, and even some 1* reviews appear for no reason. Luckily nothing has happened to any of mine so far so here is a screenshot of how many I have today just in case. I'm incredibly proud of this collection of 53 5* reviews I've built up over the years and it would be a shame to lose them for the service they provide to us small businesses.
Not to put a dampener on it but Social Media for businesses is not easy! As it says above you need to invest time and energy. Social Media is not a quick win, you need a plan and you need a strategy. There are a variety of ways you can get help:
- invest in training
- consider outsourcing all or some of it.
- get some 1:1 coaching or advice sessions booked.
- get your strategy/planning outsourced.
If any of those are needed then I may know someone who could help ☺️👈🏻😀🙋🏻♀️
Morning all, happy Monday 😁
I’m busy preparing for half term this week and trying to schedule through it so I can have some time with the kids. So it’s all systems go go go! I hope you all have a good week.
Facebook Reach - it may look like it’s taking a nosedive but don’t panic!
Facebook has announced that it’s changed the way it records Reach. It used to be that if your post ended up in their Newsfeed it would be classed as 1 Reach. Now it’s not counted until it hits their screen. So yes it will be less, but it hasn’t changed the number of people seeing it but it’s actually made the analytic much more accurate. 👍🏻👍🏻
It's so easy when you run your own business to be *on* 24/7 but research shows that taking time off can improve creativity and productivity as well as your mental health. That's why stepping away from technology and doing something you love is so important to restore and refresh, ready for the week ahead.
I love to go for a swim and read a book whilst leaving my phone at home. How do you like to switch off?
Happy self care Sunday lovelies 💕😊