@Regrann from @therock - BUILD THE BELIEF.
This #ProjectRock @UnderArmour #ChaseGreatness campaign is history making. It's the first @underarmour campaign that was created by our own @SevenBucksCR - a new breed of creative company built from our Seven Bucks Enterprise. If watching this makes you FEEL certain emotions (I’ll keep it appropriate;), it’s because it’s 100% authentic and disruptive.
This isn’t a made up Hollywood set.
This is my real gym. A hardcore haven where there are no mirrors. These are my chains and my sweat. And these are my eyes telling you that regardless of any success I’ve been lucky enough to achieve, I still operate every day as if my back’s up against the f*cking wall and the only way out is to be the hardest worker in the room.
This is my story.
I build my belief daily, and now my mission is to help you build yours.
Congratulations to our brilliant and hungry @SevenBucksCR team for an outstanding campaign.
LINK TO SHOP IN MY BIO #therock#dwaynejohnson#gym#teamrock#dwaynetherockjohnson#workout
Jumanji: Welcome to the Jungle, directed by Jake Kasdan (2017)
The original Jumanji is a movie I remember fondly but distantly, it being one I saw maybe a couple of times in my childhood and enjoyed but scarcely remember. So when I saw the first trailer for Jumanji: Welcome to the Jungle, I was unattached and also relatively uninterested. This unbiased approach may have helped my view of it, but there’s no denying: I had a lot of fun with the new Jumanji. Way more than I ever expected.
When four unlikely high-school kids are grouped up for detention, they stumble upon an old video game system—reminiscent of 90’s game consoles—which they plug in to play. Each selects a character based on the description, and then are sucked into the video game and appear as the characters they chose inside of a video game world.
It’s undeniable that a lot of Jumanji is silly and overdone, and yet the film is self-aware enough to know never to take itself too seriously. The plot is straight out of a cheesy old video game, and it has a lot of fun making video game references, like cutaways to dramatic backstory scenes where the characters are confused and then realize they’re in a “cutscene.” Or accessing their own character strengths and weaknesses, which make up some of the film’s cleverest jokes. But the true highlight of Jumanji is the cast, especially how dramatically they play out of type without being cliches. Seeing Dwayne Johnson acting like a friendly and nerdy kid who’s trying not to be scared of everything and especially not to cry; seeing Jack Black acting like a dramatic teenage girl whose biggest complaint is not having his/her phone, and whose character alone is worth the price of admission.
There isn’t a lot to Jumanji: Welcome to the Jungle in the way of substance, and yet it gets you to care about these characters enough that you’re interested in the adventure and in their relationships, and even the action scenes never lose themselves and always serve to advance the characters and their arcs and relationships to each other. It’s ultimately kind of a cute movie, one I laughed at all throughout and will gladly watch again just to enjoy.